E-commerce
Net-new
83%
of revenue now attributed to its source, up from near-zero
Reconciled the first 30 days of Shopify revenue back to the channels that drove it, taking GA4 ecommerce from dark to fully attributed.
Tracking-first · Data scienceWe don’t guess.
We don’t guess.
We measure.
Our tracking-first methodology captures and analyzes millions of data points across every channel, turning raw signal into smarter campaigns and measurable growth.
Under the hood
One engine. Every channel.
9 platforms stream into a single warehouse. Here is what it has measured so far.
0rows analyzed
Marketing Intelligence Engine
Collect→Process→Analyze→Optimize
Ad spend managed
Conversions tracked
Revenue tracked
Clicks tracked
Portfolio totals measured across 9 client warehouses. Sparklines show the last 30days. These are measurement volumes from our own pipeline, not attributed results.
Why G² Digital
Growth you can prove, not just report.
Measurable ROI
Every campaign ties back to revenue, not vanity metrics. You see exactly what each dollar returned.
Fast iteration, zero guesswork
We test in short cycles, read the data, and double down on what works. Decisions in days, not quarters.
Statistical rigor
Winners are called with significance, not hunches. No scaling a fluke, no killing a winner too early.
Creative that converts
Ad creative built from what the data says resonates, then refreshed before fatigue sets in.
Full-funnel tracking
Clean GA4, tag management, and cross-platform attribution so every conversion traces back to its source.
Clear, executive reporting
Weekly readouts that say what happened, why, and what we are doing next. No dashboards to decode.
What we do
Five disciplines, one accountable system.
01
Paid Media
Google and Meta campaigns managed to revenue, not clicks.
02
Marketing Analytics
GA4, attribution, and reporting infrastructure built to tell the truth.
03
Conversion Rate Optimization
Turn the traffic you already have into more customers through tested changes.
04
Creative Strategy
Ad concepts and messaging driven by what the data shows converts.
05
Content Creation
On-brand assets produced and refreshed on a cadence that beats fatigue.
Results
Outcomes we can stand behind.
Local retail
492
in-store visits and phone calls tracked from Google Ads
Rebuilt conversion tracking around what actually drives a local retailer, store visits and phone calls, not vanity clicks.
Self-storage
242
unit selections tracked across the storage funnel
Wired self-storage tracking end to end, from unit selection through reservation, move-in, and phone lead.
Consumer app
Net-new
883
net-new app installs, plus 338 completed registrations
Instrumented Meta app-event tracking for a brand-new consumer app, capturing installs and registrations from day one.
Engagement
Three ways to work together.
Tracking Audit
One-time$250credited toward your engagement
Know exactly where your tracking stands before you spend a dollar.
- Reconciliation across Shopify, GA4, Meta & Google Ads
- Every lost, duplicated, or misattributed conversion
- The revenue your platforms currently cannot see
- A prioritized fix list you keep either way
Pilot Sprint
4 weeksCustom
A fixed, low-risk way to prove the approach before committing.
- GA4 setup and audit
- Test plan (targets, creative, budgets)
- Launch and rapid iteration
- Final readout and next-step roadmap
Most popular
Growth Partnership
MonthlyCustom
Always-on growth, month to month. Stay for the results, not a contract.
- Always-on testing and optimization
- Paid media management (Google & Meta)
- Creative production and refresh cadence
- Weekly reporting and executive summaries
Want a custom quote?Get in touchand let’s chat.
What clients say
Data-first, and it shows.
G² Digital turned our marketing from guesswork into a growth machine. Every dollar had purpose, and the results showed fast.
With G² Digital, everything was data-driven. No fluff, just sharp targeting, clear reporting, and real ROI.
G² Digital gave us clarity. Their data-first approach cut the noise and delivered results we could actually measure.
FAQs
Frequently asked questions
Is this a subscription agency?
You can work with us either way. The Pilot Sprint is a fixed four-week engagement, and the Growth Partnership is an ongoing monthly relationship you can adjust or pause as needed.
How soon do we launch?
Most engagements go live within the first week. We start with a tracking and analytics audit so the numbers are trustworthy before any spend goes out.
What channels do you run?
Primarily Google and Meta, including search, Performance Max, and paid social. We add channels only when the data says they will pay off.
How do you use AI?
We use AI and data science to test variations faster, spot patterns in performance, and prioritize the changes most likely to move revenue. A human reads every result before we act on it.
What does reporting look like?
A weekly executive summary in plain language: what happened, why, and what we are doing next. You also get direct access to the underlying dashboards.
Minimum commitment?
The Pilot Sprint runs four weeks. The Growth Partnership is month to month, so you stay because the results are there, not because of a contract.
Who owns the data and ad accounts?
You do, always. Every ad account, analytics property, and data asset stays in your name. We build inside your accounts, never ours.
Do you guarantee results?
No honest partner can guarantee a specific outcome. What we guarantee is rigor: clean measurement, disciplined testing, and full transparency about what is and is not working.
Ready to grow with data on your side?
Send us your site and we will show you exactly where your measurement stands today, and what getting it right is worth. Whether you have been running ads for years or have not started yet.
Talk to us